On Tuesday, February 10–12, 2026, a training course was held at Cihan University–Erbil. The course was organized by the Departments of Business Administration and Media in coordination with the Erbil branch of the Kurdistan Economic Syndicate. During the course, university lecturers presented several practical and academic topics.

On Wednesday, February 11, 2026, the second day of the training, Assistant Lecturer Aso Abdulrahman, a member of the Erbil branch of the Kurdistan Economic Syndicate, and Dr. Mahmoud Hamdamin, Assistant Professor at Cihan University–Erbil, delivered lectures on the role of media and marketing.

Assistant Lecturer Aso Abdulrahman focused on the foundations of social media marketing. He emphasized key principles such as defining objectives, developing effective content, and using social media platforms to improve marketing performance and increase brand visibility. Assistant Professor Dr. Mahmoud Hamdamin then highlighted the importance of media in investment decision-making, explaining how media channels influence investor behavior, perceptions, and decision-making processes in financial markets.

On Thursday, February 12, 2026, the third day of the course, Assistant Professor Dr. Hawkar Qasim Pirdawood, Head of the Department of Business Administration, spoke about the importance of big data and market analysis through social media. He explained how large volumes of social media data can be analyzed to better understand user behavior, market trends, and business performance. Several practical activities were conducted with participants, including real examples of data collection and analysis, to provide hands-on experience and strengthen understanding of real-world applications. Later, Assistant Lecturer Dilan Ismail presented a session on returns in digital markets, discussing emerging concepts, the importance of return on investment (ROI), and effective strategies for measuring and improving digital marketing performance.

The course topics were presented through both academic and practical approaches, incorporating discussion, real-life examples, and applied training. At the end of the course, Assistant Professor Dr. Hawkar Qasim Pirdawood distributed certificates to the participants and lecturers who contributed to the training.