On Tuesday, February 10, 2026, the Headships of the Department of Business Administration and the Department of Media at Cihan University–Erbil, in coordination with the Kurdistan Economic Syndicate in Erbil, launched an intensive training course for students and lecturers from both departments.

The training course, titled “The Impact of Media and Social Media on Markets and Investment,” has started in the Cihan Academy Hall and is scheduled to continue for three days. At the beginning of the course, Assistant Professor Dr. Hawkar Qasim Pirdawood, Head of the Department of Business Administration, delivered an introductory speech in which he discussed the importance and objectives of the training course.

On the first day of the course, Professor Dr. Ayub Anwar Smaqayi, a university lecturer and representative of the Kurdistan Economic Syndicate in Erbil, presented a session on the influence of traditional media on consumer behavior. He focused on traditional media channels such as television, radio, newspapers, and magazines, explaining their important role in shaping consumers’ behavior, needs, and preferences. He also highlighted the power of advertising and its impact on individuals within society.

In another session of the course, Assistant Lecturer Azwar Mahdi Salih, Head of Media, discussed Media Department transformation and its impact on product development. During his presentation, Mr. Salih explained how changes in media technology and platforms affect product design, development, and marketing. He also emphasized the role of digital tools and modern media in understanding customer needs, improving product innovation, and increasing competitiveness and sustainability in the market.

At the end of the first day of the training course, students, lecturers, and attendees were given the opportunity to engage in discussion and ask questions about the topics presented, and the presenters provided clear and complete answers to all questions.