Completion of a Training Course on the Impact of Media and Social Media on Markets and Investment

On Tuesday, February 10–12, 2026, a training course was held at Cihan University–Erbil. The course was organized by the Departments of Business Administration and Media in coordination with the Erbil branch of the Kurdistan Economic Syndicate. During the course, university lecturers presented several practical and academic topics.

On Wednesday, February 11, 2026, the second day of the training, Assistant Lecturer Aso Abdulrahman, a member of the Erbil branch of the Kurdistan Economic Syndicate, and Dr. Mahmoud Hamdamin, Assistant Professor at Cihan University–Erbil, delivered lectures on the role of media and marketing.

Assistant Lecturer Aso Abdulrahman focused on the foundations of social media marketing. He emphasized key principles such as defining objectives, developing effective content, and using social media platforms to improve marketing performance and increase brand visibility. Assistant Professor Dr. Mahmoud Hamdamin then highlighted the importance of media in investment decision-making, explaining how media channels influence investor behavior, perceptions, and decision-making processes in financial markets.

On Thursday, February 12, 2026, the third day of the course, Assistant Professor Dr. Hawkar Qasim Pirdawood, Head of the Department of Business Administration, spoke about the importance of big data and market analysis through social media. He explained how large volumes of social media data can be analyzed to better understand user behavior, market trends, and business performance. Several practical activities were conducted with participants, including real examples of data collection and analysis, to provide hands-on experience and strengthen understanding of real-world applications. Later, Assistant Lecturer Dilan Ismail presented a session on returns in digital markets, discussing emerging concepts, the importance of return on investment (ROI), and effective strategies for measuring and improving digital marketing performance.

The course topics were presented through both academic and practical approaches, incorporating discussion, real-life examples, and applied training. At the end of the course, Assistant Professor Dr. Hawkar Qasim Pirdawood distributed certificates to the participants and lecturers who contributed to the training.

Volunteers

# Image Name Duration Credits
1 Dlan Ismael Mawlood Dlan Ismael Mawlood 2 90
2 Azwar Mehdi Qasim Agha Azwar Mehdi Qasim Agha 2 90
3 Cihan University – Erbil Cihan University – Erbil 2 90
4 Hawkar Qasim Pirdawod Hawkar Qasim Pirdawod 2 90

First-stage students and teachers of Rwandz Technical Private Institute (Zakho branch) paid a visit to Cihan University–Duhok on Wednesday, 28th of January. In collaboration with Cihan Academy and the English Department at Cihan University, a scientific visit was organized for 30 students from the institute. During the visit, students were introduced to Cihan University, its colleges, and departments, and were given a tour of the university library. A seminar was then presented by Munawar Subhi Ibrahim, Head of Rwandz Technical Private Institute, and Ms. Chiyan Muatasim Jamil Al-Ibrahim, a teacher in the English Department at Cihan University–Duhok, focusing on scholarships and students’ future. The visit concluded with a tour of the Kurdish House at Cihan
University–Duhok.

On Monday, December 28, 2025, Rizgar Salih, a third-stage student in the Media Department at Cihan University-Erbil, discussed the use of Artificial Intelligence (AI) by university students during a television program on Speda Satellite Channel.

The program, Amroy Speda, dedicated one of its segments to ‘The Use of Artificial Intelligence by University Students’. For this segment, the channel invited Rizgar Salih to share his insights. At the beginning of his talk, he stated: Artificial Intelligence is not entirely new, but it has now become widespread, especially among students, as it is a highly supportive tool that can provide significant benefits in education.

He added, Artificial Intelligence complements human work and advances society, but we must not forget that it cannot completely replace human jobs and professions.

Later, Rizgar Salih noted: University students should make the most of AI’s features, but they must not let it replace their own critical thinking. At university, we have various tasks and responsibilities; it is normal to use AI as an assistant to gather information or manage time. However, we must not rely entirely on it to complete all our tasks, as this could ultimately harm our academic and scientific development.

Regarding lecturers’ perspectives on students’ use of Artificial Intelligence he pointed out that many allow it, provided it is used correctly and within certain limits, so that students benefit rather than suffer harm. He also mentioned that many lecturers guide students on how to use AI effectively and responsibly.

In his concluding remarks, Rizgar emphasized that students must stay updated and aware of contemporary technological changes. Since the current era is known as the age of Artificial Intelligence, he stressed that it is essential not to remain ignorant of these advancements.

On Wednesday, December 17, 2025, on the occasion of Flag Day, the Department of Media at Cihan University–Erbil organized a field activity at Milli Market in the Newroz neighbourhood, under the supervision of Assistant Lecturer Ahmed Jamal Hama Karim.

The activity was participated by students from both the first and second stages of the Department of Media. During the activity, the students distributed Kurdistan flags and informational brochures to citizens at Milli Market in the Newroz neighbourhood of Erbil city. The brochure content included information about the Kurdistan flag and its components, as well as the history of raising the Kurdistan flag for the first time by Peshawa Qazi Muhammad. In addition, the brochure referred to the 2009 decision of the Kurdistan Parliament, which designated December 17 of each year as Flag Day.

The purpose of the activity was to commemorate Flag Day, raise public awareness about the history and symbolism of the Kurdistan flag, and foster loyalty and national identity among citizens. These aims reflect one of the main objectives of the Department of Media in organizing this meaningful activity.