Within the framework of volunteer work for the Zakat Al-Ilm foundation at Cihan University Sulaimaniyah ,On August 31, 2026, as part of the Scientific Zakat Foundation activities at Cihan University – Sulaimaniya, Assistant Lecturer Basoz Tofiq from the Department of Business Administration conducted a specialized marketing training session at the Women’s Media and Cultural Organization (Rewan).
The training aimed to develop the capabilities of women who own independent businesses or plan to start them in the future. The course focused on the core principles of marketing, strategy formulation, and measuring brand image, alongside highlighting the importance of building long-term customer relationships and conducting market research, as customers seek solutions rather than mere product features.
It was also emphasized that social media messages must be clear and direct so that, from the very first glance, they serve the primary objective of increasing sales.
At the conclusion of the training, Hana Shwan, President of the Women’s Media and Cultural Organization (Rewan)., expressed her gratitude to the lecturer and commended the coordination and ongoing engagement between the university and the community.